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How to Conduct Key Word Research

What Is Keyword Research? Keyword research is the process of analyzing search terms that bring visitors to your website through organic and paid search. By understanding what terms our target audience searches we can better understand how they search for content, services, or products.  Keyword research helps answer questions like: What do people search for? … Continue reading How to Conduct Key Word Research

How Coronavirus Will Affect Marketing

Coronavirus has taken the world over with cases rising exponentially everyday. As the world goes into lockdowns and social distancing policies are put into place, the economy is suffering and many businesses are having to shut down. So what does this current situation mean for marketers? Business as Usual Most economic forecasts paint a very … Continue reading How Coronavirus Will Affect Marketing

Tips for Creating a Content Plan

Creating a social media content plan for a business/institution/blog/whatever from scratch can be a daunting task. Because people today consume up to 11 hours a day connected to linear and digital media across all devices and platforms it is very important that your content strategy is competitive in order to not get lost in the … Continue reading Tips for Creating a Content Plan